Independent Retailer Month is a promotional campaign to show to consumers the value in doing business with an independent retailer. The month-long shopping movement marks July as an time for communities to celebrate the diversity of local independent retail whilst stimulating the economy.
Throughout a range of in-store, online and community events Independent Retailer Month connects consumers to the independent retailer sector highlighting their positive social and economic impact.
Independent Retailer Month engages small business organizations, associations, networks and thought leaders to demonstrate the importance of independent retail to the global, national and local economy.
Independent Retailer Month is an effort by all of these organizations to show to communities the value of an independent retailer within that community. Research after research show that dollars spent with an independent retailer do more for the economy of the community than dollars spent with a chain store, mass merchant or ‘box’ store.
Dollars spent with an independent retailer recycle more and longer within a community than these other business; the space occupied by an independent retailer has a bigger impact on a community, on a per square foot basis, than these other businesses. The independent retailer is more likely to spend their dollars locally than the other businesses, The independent retailer requires less infrastructure than the other businesses, lowering the initial and ongoing maintenance cost to taxpayers. Independent retailers often spend a larger portion of their sales than these other businesses; doing a better job of keeping money local.
Take into consideration all of the differences an independent retailer makes to the residents of a community; doing business with an independent retailer can greatly benefit all of the residents of the community.