Independent Retailer Month dedicates July to celebrate independent retailers across the country. Throughout a range of in-store, online and community events and promotions Independent Retailer Month encourages consumers to shop at independent retailers; highlighting their positive social and economic impact – local, nationally and globally.
Independent Retailer Month Objectives:
* Engage independent retailer associations, small business organizations and retail thought leaders to demonstrate the importance of independent retail to the local, national and global economy
* Connect consumers and communities to local independent retailers reminding them of the benefits of shopping independent
* Impact community growth, the independent retail sector and the local, national and global economy
Where it all began:
Independent Retailer Month started life in the USA and was born from the collaboration of two very different individuals who share a common desire to salute independent retailers around the globe.
Tom Shay, principal of Profits Plus, created a holiday, ‘National Independent Retailer Week‘, to show retailers how they could create celebrations for their communities, industries and own businesses.
Kerry Bannigan, Co-Founder of Nolcha Fashion Week, devised ‘Independent Retail Week’, a week-long, city-wide, shopping extravaganza in New York, Chicago, Philadelphia and New Jersey advancing the business of independent fashion retailers. This initiative worked with over 400 retailers, garnered support from the city’s tourism boards, chambers of commerce and Mayor’s office; with features on NBC, Fox, ABC and CBS.
Early discussions began between Bannigan and Shay as they wanted to be inclusive of everyone that had some form of recognition for independent retailing. July 2011 Independent Retailer Month USA was born with the goal to become a global campaign highlighting the important role local merchant’s play in the community, economy and overall retail sector.
The campaign expanded to the United Kingdom, ‘Independent Retailer Month UK’, led by Clare Rayner, The Retail Champion.
‘Independent Retailer Month Canada’ is born led by Barbara Crowhurst, Retail Makeover.